The notion that e-commerce fosters global markets and affects all businesses is not merely rhetoric. Growth of non-English speaking Internet users is emerging primarily in industrialized countries and includes the following languages
Cisco.com is now published in 10 languages, and it links to 52 country-specific sites managed by the company's local sales and service offices. Cisco's site attracts more than 175,000 international customers each month, and the return on the $6.95 million investment in globalization over the last three years is tenfold.