 |
Many Internet-related factors are driving global markets, including growing numbers of online credit card payments by Internet users around the world, as well as better integration of websites with companies' internal systems. Improved browser support of encryption and graphics as well as the relatively low cost to access information on the Internet by consumers everywhere drives these trends.
To benefit from this growth, a website's local and global messages and interfaces need to be developed concurrently, in a way that permits the one to complement the other without reducing the impact of the underlying service or message. A clear understanding of cultural differences thereby becomes a competitive advantage in marketing product, servicing and retaining global visitors.
|
|
