Overview > Local knowledge

Cisco Systems in San Jose, Calif., is a leading example of a "netcentric" global company the networking equipment and services company, received 40 percent of its FY 1999 revenue of $12.2 billion from outside the United States, with 80 percent of its orders coming over the Web self-configured by the customer.

• Leverage overseas investments.
  A localized Web site makes better use of your marketing investment in research, content writing and presentation materials. It furthermore supports all of your company's efforts to grow international market share and complement your other business outlets. In this way, localization improves your bottom line and ROI.
• Encourage timely and accurate media coverage.
  Timely, multilingual press releases will allow first hand coverage in your overseas markets.