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 The explosive growth of Internet users around the world has brought a rich variety of users to the Web, most of whom prefer content in their own language. In fact, today, non-English-speakers outnumber English-speakers online. [Source: Gartner Group] and are also up to four times more likely to shop or purchase online from sites written in their native language [Source: IDC Project Atlas II].
As the ecology of the web evolves, with it the growing importance of language.
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