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The Globalization Imperative
 Any business - large or small - already reaches customers from hundreds of countries through the web, at a modest incremental cost, and growing numbers of foreign consumers can access this information online. In the same way that all companies must become Internet companies in the near future to survive, all Internet companies must also become global companies. In concert with falling trade barriers, the Internet is eliminating divisions between national markets. Thus, globalized web sites are the best way to realize the most of Internet investments, preserve market share in increasingly global markets, and seek new opportunities overseas by which to grow revenues and operational scale.
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