Overview > Global opportunities

Western Europe and Japan, projected to collectively grow to $764 billion or almost 47% of all e-commerce revenue in 2003 from just 28% in 1999, will lead the international e-commerce charge. - IDC

Global e-commerce is about much more than just setting up a web site and translating it in a few foreign languages. Processes need to be aligned with new strategies necessitated by the increasingly multi-ethnic composition of your customer base. Language alone is not a business driver but it is a critical enabler of global e-commerce between trading partners and their customers. A multilingual website enables this growing worldwide audience to understand your products or services, image, and history conveniently.