Among global Web strategies, three basic models have emerged, and each is appropriate to different types of companies and industries.
Cisco Systems in San Jose, Calif., is a leading example of a "netcentric" global company the networking equipment and services company, received 40 percent of its FY 1999 revenue of $12.2 billion from outside the United States, with 80 percent of its orders coming over the Web self-configured by the customer.
