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- Centralized Model: In the centralized model, site design and content development is managed centrally, and a central Web team also handles localization. In-country input is minimal, and versions of the site look very similar across locales and languages.
- Pros: This model is relatively time and cost-efficient, and tends to insure consistent imagery and messaging for the corporate identity and product brands.
- Cons: This model is often unresponsive to local market requirements. The model may be unable to support real e-business, decentralized marketing, and amounts to no more than a multi-lingual, multi-locale brochure.
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