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Foresight
Planning for a multilingual site from the onset reduces costs over the long run significantly. Design, content, technical, marketing and financial decisions made early ensure efficient localization. Where the process is not performed in advance, later localization will be much more expensive: a good rule of thumb in the industry is that it takes twice as long and costs twice as much to localize without proper upfront planning.
Addressing each locale results in a marginal Web site localization cost that typically runs from 30 to 70 percent of the original cost to develop and maintain the site. Although significant, this pales in comparison with the cost of delivering your information late to a global audience perhaps served more rapidly by foreign and domestic competitors. Hence, any initial investment in planning and technology can help prevent additional costs in the form of inefficient localization and also erosion of market share.
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