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Overview > Strategies

Globalization Strategies
Choosing the appropriate globalization model
Foresight
 

"The Internet is global in scope, but local in impact."

- Anne-Marie Roussel
Gartner Group

En route to the Globalization "Holy Grail":

  • Stage 1: Organization does nothing about its foreign visitors and tells them to go and visit elsewhere because English only is spoken here.
  • Stage 2: Site creates a mini country page with local contact for each target language. Each local office is free to develop or not a local site and its content.
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