Overview > Why localize

The idea of "business as usual" no longer applies

Western Europe and Japan, projected to collectively grow to $764 billion or almost 47% of all e-commerce revenue in 2003 from just 28% in 1999, will lead the international e-commerce charge. - IDC

In the new global economy, language and culture are one of the last remaining obstacles seriously hampering your access to foreign markets. Harnessing language and culture thus is a major challenge and opportunity, especially as many of your competitors today blithely assume foreign readers can and will decipher sites presented only in English.