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This is a serious mistake we help clients avoid. It is challenging enough to catch and retain users attention in their native language, let alone in a second or third language. Look at it this way: even if you happen to speak another language in addition to English, when offered two product brochures, one in English and another in Japanese, which one are you more likely to read?
Whether or not your company has a globalization strategy, chances are its Website will attract increasing numbers of non-English speaking visitors. You can address them by choosing one of five critical responses to Web globalization.
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