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IZAR's challenge was to expand The Knot's wedding planning and commerce to consumers around the world and replicate its home market success. The Knot accomplished this goal with IZAR's assistance in ensuring a wedding experience as relevant to the Knot's international visitors as that of English users based in the U.S.
To do so, merely translating the existing content would make it at best irrelevant and at worst inappropriate for wedding planners outside the U.S. Engaged couples all around the world plan for they big day in very different ways depending on their culture, religion, locale and traditions.
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