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Solution
IZAR performed an in-depth cultural analysis and adapted the US content to each target country market in Latin America, enabling users in Mexico or Argentina to experience the same convenience and relevance with their online wedding planning as their US counterparts.
IZAR delivered and implemented its solution in timely manner by pulling together quickly the most qualified team to edit, delete or replace U.S.-centric content from its team of 650 in-country localizers. IZAR established editorial guidelines, reviewed content, translated and rewrote articles, suggesting salient new features along the way. Other team members handled project engineering, management and product testing.
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