Overview > Strategies

Globalization Strategies

A truly globalized web site serves every visitor with the same quality experience regardless of location, language, business practices, or cultural issues.

"EU member economies will achieve near-parity with the United States in total Internet-generated B2B and B2C EC revenues by 2004. As enterprises deploy more e-applications in the EU, the need to understand the local "e-environment" becomes key to success. Underestimating the short-term potential of EU member economies will also lead to wasted money and missed chances." - Charles Abrams Gartner Analyst

This statement is obviously the "Holy Grail" for global e-businesses. However, with hundreds of different countries, thousands of languages and cultures define the global marketplace, most businesses must make decisions about which regions and languages to target. In addition, external factors such as legal issues and business forces will influence the organization's ability to extend its Web operations to serve customers in every locale with equal effectiveness.