Overview > Strategies

Globalization Strategies

A truly globalized web site serves every visitor with the same quality experience regardless of location, language, business practices, or cultural issues.

The Internet makes you look beyond national boundaries. It opens your mind. It's exciting. - IDC

This statement is obviously the "Holy Grail" for global e-businesses. However, with hundreds of different countries, thousands of languages and cultures define the global marketplace, most businesses must make decisions about which regions and languages to target. In addition, external factors such as legal issues and business forces will influence the organization's ability to extend its Web operations to serve customers in every locale with equal effectiveness.